Rich Rodríguez-Mahé
Fractional CMO for Food, Beverage and CPG brands
Rich Rodríguez-Mahé spent twenty years inside PepsiCo and Frito-Lay. Now he brings that playbook to independent food and beverage brands as their fractional CMO.
Big-CPG rigor, built for brands small enough to move fast.
Trusted by CPG Leaders
Twenty years in big CPG. Now in your corner
Rich built his career inside the company that wrote the category playbooks. Over twenty years at PepsiCo and Frito-Lay, he worked across nearly the entire portfolio, in consumer insights, innovation, and brand management.
He was the marketing leader for a $1B better-for-you snack portfolio, including SunChips, Smartfood, and the Simply and Baked lines. He helped launch the product that became the Gatorade Gx pod. He worked on energy drink brands around the world.
He left to do that same work for emerging brands. The ones that need big-CPG discipline but could never hire it full time.
How Rich works
Today Rich leads marketing for growth-stage food and beverage brands. The engagement fits the need:
Embedded leadership as a Fractional CMO, when a brand needs someone to own marketing.
One focused Strategy Sprint, when there is a single problem to solve.
An ongoing Advisor relationship, when the team runs it and just wants senior eyes.
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