Embedded leadership for moments that matter
Fractional CMO Services for Consumer Products and Food & Beverage Brands
átomos provides embedded Fractional CMO leadership — guiding strategy, aligning teams, and overseeing execution so momentum actually holds.
What we do
•Lead marketing as part of the leadership team
•Set strategic direction and priorities
•Align internal teams and external partners
•Oversee execution and carry strategy through
•Stay accountable to outcomes
What we don’t do
•Act as outside advisors without responsibility
•Deliver decks and disappear
•Operate as an agency or execution shop
•Optimize in isolation from the business
Our Service Offerings
Strategy Sprint
Focused clarity for a specific business moment
A time-bound engagement designed to resolve a pressing strategic question.
Our responsibility
•Diagnose the problem clearly
•Establish strategic direction and priorities
•Define tradeoffs and focus
•Deliver a practical roadmap teams can execute (or in some cases we deliver execution)
This engagement is intentionally finite.
Great quality work that solves a pressing business challenge.
Advisor
Ongoing perspective without operational ownership
Senior guidance for teams that need judgment, not another operator.
Our responsibility
•Provide experienced counsel on key decisions
•Pressure-test thinking and priorities
•Keep the marketing agenda focused and coherent
This role is advisory by design. A Marketer on speed dial.
Execution and ownership remain with the internal team.
Fractional CMO
Embedded leadership with shared accountability
Our deepest level of engagement.
Our responsibility
•Act as part of the leadership team
•Set priorities and manage planning
•Lead and align agencies, partners, and internal teams
•Carry strategy through execution
•Own marketing outcomes alongside the business
This is embedded leadership — not oversight from a distance.
átomos Leadership Across the Marketing System
Our responsibility is not to execute every function — it’s to ensure the entire system is aligned, resourced, and moving in the same direction.
We lead across brand, insights, marketing, and go-to-market —
connecting teams and partners so execution stays focused and coherent.
Execution is handled by teams and partners. We provide direction, oversight, and accountability.
Leadership Experience Across Leading CPG Organizations
Our team brings senior marketing and commercial leadership experience from some of the world’s most respected consumer companies.
How Hiring átomos differs from hiring an agency
We think of our role as the architect.
Agencies and partners are the builders.
We define the structure, make the tradeoffs, and lead the system — so execution is focused, coordinated, and effective.
We don’t replace agencies. We ensure they’re working on the right problems, in the right way, at the right time.
When leadership is clear, agencies perform better.
Funded early-stage teams building their first marketing foundation
Growing Food & Beverage and CPG brands navigating scale, complexity or multi-market expansion
Leadership teams— including private equity-backed organizations preparing for a next phase of growth
What they share is the same need:
Experienced marketing leadership to guide strategy and execution before adding headcount or increasing spend.
Who is átomos best suited for?
Frequently Asked Questions
-
átomos (also known as atomos or átomos strategic marketing) is a strategic marketing consultancy.
átomos provides fractional CMO services and senior, embedded marketing leadership to CPG and Food & Beverage brands—including private equity–backed companies—navigating growth and change.
-
We provide senior-level marketing strategy and leadership. Our work includes brand strategy, positioning, portfolio and brand architecture, go-to-market strategy, growth planning, and marketing system design.
We focus on defining the strategy first, then aligning and directing execution through internal teams and external agency partners.
-
We work with Food & Beverage and CPG companies across the U.S. and beyond, ranging from pre-revenue startups to large, established brands.
Our clients include founders, executive teams, and private equity– and venture capital–backed companies seeking experienced marketing leadership to improve effectiveness, reduce wasted spend, minimize risk, and build clearer, more scalable marketing strategies.
-
átomos is a strategic marketing consultancy, not a traditional marketing agency. We don’t sell isolated services or tactics. Instead, we lead the thinking, set direction, and reduce risk by designing a clear marketing blueprint others can execute against.
-
Our team is made up of senior CPG marketing veterans from global companies like PepsiCo and Unilever.
We bring big-brand rigor, real operator experience, and proven frameworks—without the overhead, churn, or incentives of large agencies.
Learn more about our team on our team page
-
Engagements are flexible and tailored to client needs. They often begin with a marketing strategy sprint, advisory engagement, or fractional CMO scope—depending on your stage, challenges, and internal resources.
-
Both. Clients may engage átomos for discrete strategic projects or as an ongoing strategic marketing partner providing leadership, guidance, and continuity over time.
-
Yes. We regularly collaborate with in-house marketing teams, design teams, founders, and external agencies.
Our role is to align everyone around a clear strategy, defined priorities, and measurable outcomes. If a client doesn’t have the right agency ecosystem yet, we work collaboratively to establish it. We are also skilled at talent recruitment.
-
We specialize in CPG marketing, with a particular focus on food and beverage brands, beauty and skincare, fragrance and perfume, and lifestyle consumer brands.
-
Book a discovery call through our contact page.
Share a brief overview of your business and goals, and we’ll explore fit and next steps.
-
átomos is a fully virtual team servicing US clients from Miami and New York, EU clients from Madrid and Milan and Latam clients from Mexico.
Curious about our team?
