Fractional CMO and Strategic Marketing Leadership for Growing CPG and Food & Beverage

átomos is a boutique consultancy providing strategic marketing and embedded Fractional CMO leadership — working inside your business to align teams, lead execution, and drive growth.

What is a Fractional CMO?

A part-time Chief Marketing Officer that runs your marketing team and is responsible for all marketing outcomes.

$Shows átomos fractional cmo vs traditional consultant vs agency - átomos acts as part of your leadership team, owns strategy and results, bridges vision and execution, manages agencies and budgets, leads internal and external teams$

Yellow molecule structure in background for decoration

Start a Working Conversation

How átomos Works Inside Brands

Focus on What Matters

We deliver pragmatic and strategic solutions, rooted in real-market experience, reducing risk.

Work Inside The Business

We embed to lead alongside your team, not from the sidelines, to impact the business daily.

Own The Outcomes

We don’t just advise, we stay through implementation to ensure projects get done and drive impact

Trusted by CPG Leaders

átomos Leadership Across the Marketing System

Our responsibility is not to execute every function — it’s to ensure the entire system is aligned, resourced, and moving in the same direction.

We lead across brand, insights, marketing, and go-to-market —
connecting teams and partners so execution stays focused and coherent.

Execution is handled by teams and partners. We provide direction, oversight, and accountability.

Explore Our Services

Leadership Experience Across Leading CPG Organizations

Our team brings senior marketing and commercial leadership experience from some of the world’s most respected consumer companies.

Reviews

"Blue Monkey and Local Weather brought in átomos as our fractional marketing leadership at a critical moment: a full brand redesign moving into production, a lean internal team, and a retail footprint that spans convenience, grocery and national chains. Rich and Tania brought a Fortune 500 CPG playbook and applied it at a pace and budget that made sense for a brand our size."

—Steve Beck
CEO Reset Beverages (Blue Monkey & Local Weather)
"Working with Atomos has been terrific. They provide great guidance that blends strategic insight with practical execution. Their expertise brought clarity, focus, and measurable results. They are highly collaborative and deeply invested in their clients' success and this makes Atomos an ideal partner for companies seeking effective and efficient strategies."

—Boyne Capital
"Rich has been instrumental in establishing our strategic direction and guiding us through a comprehensive branding and packaging refresh. His leadership of the Marketing team has introduced big CPG methodologies to our Marketing, Strategy, and Consumer Insights functions, while creating a marketing ecosystem that is right for the brand's current position.”

—Tony Rivas
President Chifles Chips, America’s #1 Plantain Chip
“Rich, is full of energy and enthusiasm, great packaging design and concept ideas, and asks challenging questions, which is always essential to get to the right place.”

— Sam Newby
Global VP Innovation – Patron Tequila
"Working with átomos was an incredible experience. I came in needing help with packaging and brand direction, and they brought a level of clarity and confidence that completely changed how I felt about launching. The work wasn’t just beautiful — it was grounded in consumer validation and built to perform."

—Emma Weeden
Snack Founder
"The Atomos team were invaluable in Sauvé’s rebranding. Their insight and support made all the difference. I truly appreciated their expertise and collaborative style!"

—Minou Kamkar
Founder, Sauvé
"Rich is a top-tier Fractional CMO. With executive experience at PepsiCo and deep expertise in food & beverage, he brings strategic insight and impact from day one. Highly recommend!"

—María Fernanda Cabezas
Co-Founder & CEO

★★★★★ 5.0 on Google

Trusted by founders and operators of growing CPG brands

Our Work

Different brand challenges. Better decisions.

See how átomos brings senior CPG strategy, consumer insight and marketing leadership to the moments that matter most.

A bag of Original Chifles Chips open laying down and spilling out on green background

BRAND CREATION

EMMA’S

From product idea to a brand ready for market.

Consumer-led positioning, brand development and tested packaging before launch.

GET THE CASE STUDY

$Image of Blue Monkey Sparkling Juice Drinks - a brand that átomos serves ass fractional CMO for cans in several flavors - brand new design that átomos supported from a Marketing perspective$

BRAND RECOVERY

CHIFLES

Modernize the brand. Protect what shoppers recognize.

Consumer and shelf research to guide the right packaging and brand decisions.

Bag of Emma's Chips on coral background - which átomos helped develop branding for

BRAND EXPANSION

BLUE MONKEY

From brand strategy to coordinated market execution.

Validated positioning and packaging, followed by fractional CMO leadership.

$átomos main logo in slate. átomos, also known as átomos strategic marketing or atomos strategic marketing is a fractional cmo and strategic marketing consultancy run by big-cpg veterans - they help founders and brand leaders with their marketing$

ah·toh·mus (noun)

In Spanish átomos means atoms,
the basic building blocks of everything.

Our work connects the brand, strategy and execution to spark growth from within.

Only 1% of atoms are matter. The other 99% is energy — and that’s where we operate.

How átomos Shows Up - Our Core Values

Connect What Counts

We bring together the right people, insights, and ideas. Because real growth happens when the right connections spark.

Clarity is Kind

We speak plainly, decide decisively, and share truth early. Clear communication builds trust and moves brands forward faster.

Lead with Wisdom

We draw on proven experience, tested playbooks, and real data to guide teams with confidence and intention. Because we’ve been there.

Focus on Impact

átomos team walking together - showing four people walking: Tania Peck, Cedric Mahe-Rodriguez, Rich Rodriguez-Mahe and Yamile Elias

We prioritize work that drives real results.
No noise, no wasted effort, only the actions that deliver results.

Let’s See If This Makes Sense

Every engagement starts with a focused conversation about your business, your challenges, and whether embedded leadership is the right next step.

Schedule a call