The Fractional CMOs
Helping Food & Beverage Brands Scale faster.
“We’re a team of big-CPG marketing leaders who plug into ambitious brands as fractional CMOs.
Together, we bring expertise in brand positioning, agency management, insights, and velocity growth.”
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Rich Rodríguez-Mahé
FRACTIONAL CMO & FOUNDER
With more than two decades of experience in Marketing, Insights and Innovation at PepsiCo and Frito-Lay, in North America, Latin America and Global, Rich founded átomos to bring Big-CPG process and playbooks to other CPG brands. From DTC startups to managing a portfolio of more than $1 Billion in retail sales in the better-for-you space, Rich is passionate about the intersection of entrepreneurship and data. -
Yamile Elías
FRACTIONAL CMO
Originally from Mexico, with a background in Marketing, Business Development, Negotiation, Away From Home and Sustainability at PepsiCo in Latin America and North America, Yamile supports clients with their Marketing and commercial needs. An experienced negotiator and strategic Marketer, Yamile brings her expertise to support diverse clients.
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Tania Peck
FRACTIONAL CMO
With a background in Marketing, leading CPG-brands in Colgate Palmolive, PepsiCo and YUM! Brands and scaling her own multi-unit franchise, she distills big-company rigor from Consumer Packaged Goods and Quick Service Restaurants into actionable strategies that enable small businesses to grow, boost revenue, and lift profitability.
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Alfredo Granados Durini
FRACTIONAL CMO & EU Lead
A global marketer and strategist with over 25 years across PepsiCo, Colgate-Palmolive, and Hero Group, Alfredo has led brand growth, innovation, and business development across LATAM, Europe, and MEA. Now steering the agency’s European operations, he brings corporate precision and cross-market know-how to help brands scale beyond borders.
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Cédric Mahé-Rodríguez
BUSINESS DEVELOPMENT
With a background in Personal Care at Unilever and Luxury Perfumes and Cosmetics at LVMH, Cedric leads business development and business processes for átomos, ensuring client satisfaction every step of the way.
About our Founder:
The Fractional CMO for Food, Beverage and Consumer Products.
Rich Rodríguez-Mahé is the founder of Atomos and a classically-trained Fractional CMO with nearly two decades of impactful experience at PepsiCo and Frito-Lay, Rich specializes in optimizing product-market fit and marketing strategies for Food and Beverage companies.
Having worked on brands from $1 million in retail sales to a portfolio of better-for-you brands with sales of $1 billion, Rich thrives in the intersection of innovation and high-growth.
At Frito Lay North America, Rich led the successful relaunch of Sunchips and revamped Smartfood Popcorn, driving substantial sales growth and enhancing brand visibility. His strategic retail plans boosted Frito-Lay's better-for-you brands by 9% in just one year. Rich has collaborated on high-impact campaigns with global icons like Lionel Messi, David Beckham, and Peyton Manning, showcasing his brand-building expertise.
Rich also helped pioneer a groundbreaking PepsiCo-backed venture in the direct-to-consumer space, making it the company's largest business in that sector. His innovative solutions gave way to Gatorade's Gx pods, demonstrating his ability to drive lasting impact.
With experience expanding brands globally and fluency in Spanish and French, Rich is a proud Cuban-American based in Miami, FL. He holds an MBA from Rollins College and a bachelor's degree in Marketing from the University of Miami.
When not strategizing for clients, Rich enjoys quality time with his family, biking, and playing soccer on the beach.
Connect with Rich on LinkedIn
