The Fractional CMOs
Helping CPG & Food & Beverage Brands Scale faster.

We’re a team of big-CPG marketing leaders who plug into ambitious brands as fractional CMOs.
Together, we bring expertise in brand positioning, agency management, insights, and velocity growth.

Our team brings senior marketing leadership experience from global CPG organizations and high-growth brands.

We’ve led marketing inside complex businesses — and we bring that same judgment, discipline, and accountability to every engagement.

Rich Rodríguez-Mahé

FRACTIONAL CMO & FOUNDER

With deep experience in CPG marketing and over $1B in better-for-you brand leadership at PepsiCo and Frito-Lay, Rich Rodríguez-Mahé founded átomos to provide fractional CMO support for fast-growing consumer brands. His expertise spans brand strategy, product-market fit, retail growth strategy, and innovation across food, beverage, and broader CPG categories. Rich is passionate about the intersection of entrepreneurship and data.
Yamile Elías

FRACTIONAL CMO
Originally from Mexico, with a background in Marketing, Business Development, Negotiation, Away From Home and Sustainability at PepsiCo in Latin America and North America, Yamile supports clients with their Marketing and commercial needs. An experienced negotiator and strategic Marketer, Yamile brings her expertise to support diverse clients.
Tania Peck

FRACTIONAL CMO
With a background in Marketing, leading CPG-brands in Colgate Palmolive, PepsiCo and YUM! Brands and scaling her own multi-unit franchise, she distills big-company rigor from Consumer Packaged Goods and Quick Service Restaurants into actionable strategies that enable small businesses to grow, boost revenue, and lift profitability.
Cédric Mahé-Rodríguez

FRACTIONAL CMO & BUSINESS DEVELOPMENT
With a background in Personal Care at Unilever and Luxury Perfumes and Cosmetics at LVMH, Cedric supports clients with their Marketing and commercial strategy. Additionally, he leads business development and business processes for átomos, ensuring client satisfaction every step of the way.
Katherine Wainwright

FRACTIONAL CMO
With strong holistic brand marketing experience, Katherine brings knowledge managing brands across categories such as beverages, gum, chocolate, candy, cookies, and crackers from her time at PepsiCo and Mondelēz. Her skills and specialities include brand strategy, new product innovation strategy, and launching new product extensions and packaging.

International Team

Alfredo Granados Durini

FRACTIONAL CMO & EU LEAD
A global marketer and strategist with over 25 years across PepsiCo, Colgate-Palmolive, and Hero Group, Alfredo has led brand growth, innovation, and business development across LATAM, Europe, and MEA. Now steering the agency’s European operations, he brings corporate precision and cross-market know-how to help brands scale beyond borders.

Marketing Team

Lina Nariño

MARKETING MANAGER
A brand and growth marketer with 15+ years scaling B2B, Services, and consumer brands across several verticals.
Lina leads marketing at átomos, where she connects brand strategy to performance and turns positioning into measurable growth.
Daniela Castro

MARKETING ANALYST
A digital marketer and content strategist with US and Latam experience, Daniela bridges creative storytelling and performance analytics.

At átomos, she powers the content engine behind our founder-led growth strategy and turns data into the insights that shape what comes next.

Senior marketing leaders helping brands scale
with clarity and confidence

Leadership Experience Across Leading CPG Organizations

Our team brings senior marketing and commercial leadership experience from some of the world’s most respected consumer companies.

About our Founder:

Rich Rodríguez-Mahé is the founder of átomos and a classically-trained Fractional CMO with nearly two decades of impactful experience at PepsiCo and Frito-Lay, Rich specializes in optimizing product-market fit and marketing strategies for Food and Beverage companies.

Having worked on brands from $1 million in retail sales to a portfolio of better-for-you brands with sales of $1 billion, Rich thrives in the intersection of innovation and high-growth.

At Frito Lay North America, Rich led the successful relaunch of Sunchips and revamped Smartfood Popcorn, driving substantial sales growth and enhancing brand visibility. His strategic retail plans boosted Frito-Lay's better-for-you brands by 9% in just one year. Rich has collaborated on high-impact campaigns with global icons like Lionel Messi and David Beckham, showcasing his brand-building expertise.

Rich also helped pioneer a groundbreaking PepsiCo-backed venture in the direct-to-consumer space, making it the company's largest business in that sector. His innovative solutions gave way to Gatorade's Gx pods, demonstrating his ability to drive lasting impact.

With experience expanding brands globally and fluency in Spanish and French, Rich is a proud Cuban-American based in Miami, FL. He holds an MBA from Rollins College and a bachelor's degree in Marketing from the University of Miami.

When not strategizing for clients, Rich enjoys quality time with his family, biking, and playing soccer on the beach.