Atomic Blog
Welcome to the Atomic Blog — where we break brand growth into its basic building blocks.
Powered by big-CPG veterans, our posts give founders, executives, and marketing leaders practical strategies to improve velocity, build positioning that sells, manage agencies effectively, and scale without overspending. If you’re growing a food & beverage brand, this is your playbook for accelerating market penetration and building a brand that lasts.
Should I Hire a Fractional CMO or an Agency First?
If you’re a founder or exec at a growing food or beverage brand, you’ve probably wrestled with this question.
You know you need marketing help — but do you start with a strategic leader who sets direction, or go straight to an agency to get campaigns running?
The truth is, the order matters. Get it right and you save money, time, and headaches. Get it wrong and you risk burning budget on campaigns that don’t convert or building brand assets that don’t support your long-term goals.
Why should I focus on Velocity for my Food & Beverage Brand?
It all begins with an idea.Velocity: The #1 KPI for Emerging and Early-Stage Food & Beverage Brands
When you’re building a food or beverage brand, it’s easy to obsess over the wrong numbers. Impressions, followers, ad click-through rates — they all feel like progress.
But here’s the truth: none of that matters if your product isn’t moving off the shelf.
If you want to know whether you’ve nailed product–market fit — whether you’ve built something people will actually buy again — the single most important metric to watch is velocity.